I’m a hands-on Senior Brand Designer and Creative Lead with 20+ years of experience, including the last eight working in some of the most demanding, fast-paced B2B environments in Big Tech. For the past five years, I’ve been at DeepL, developing brand design for one of the world’s leading AI language technology companies.
Strategic enough to lead, hands-on enough to make the work myself; down to the last pixel. I work across brand strategy, visual identity, information design, storytelling, digital, campaigns, and production, with deep expertise in Figma, Adobe Creative Suite, and AI-powered creative workflows.
I think in systems; not only visual systems, but the ways teams create, collaborate, and scale. As a creative lead, I lead teams, workstreams, and projects end-to-end, balancing business priorities with uncompromising creative quality. I build frameworks that enable great work to happen consistently across teams and markets, while keeping the craft, thinking, and creative ambition intact.
AI is a natural extension of that practice, a powerful accelerator, never a substitute for human judgment. My approach is grounded in two decades of craft, eight years of systems thinking, and a deep understanding of what makes design meaningful.
At the core of my practice is a deep love for the craft, and a belief that the best creative leadership combines clarity, confidence, curiosity, and exceptional execution.
Museum-goer, illustrator, lover of floral textures, and unironically obsessed with Golden Girls.
Native Spanish speaker, fluent in English, B1 German.
Based in Germany, full working permit.
DeepL
Senior Branding Designer
Mar 2023 – Present
Germany
Process Analytics Factory (PAF)
Senior Branding Designer
2019 – 2023
Germany
Darmstadt University of Applied Sciences
Lecturer, Visual Communication for Art Exhibitions
2019 – 2021
Germany
La Mondá, PUBBLICA, Óptima – Advertising agencies
2007 – 2016
Colombia
Brand Strategy & Storytelling
Hyper Island · 2023
BA Philosophy (in progress)
UNAD · 2028
Master of Arts – Digital Media, Culture & Arts
Darmstadt University of Applied Sciences · 2019
Master in Pedagogy
Universidad Pedagógica Nacional de Colombia · 2020
Bachelor of Arts Graphic Design
Universidad Escuela de Artes y Letras · 2012
Brand Systems
Concept Development
Creative Leadership
Art Direction
Branding Illustration
Social Media Design
Print Production
Selected work