Narrative Design
 I use illustration as a strategic tool to translate technical complexity into intuitive, brand-aligned visual systems that scale across products, campaigns, and industries.

DeepL
PAFnow
Editorial
PAFnow
Illustration & Collaterals SystemAs sole designer for 2.5 years, I built PAFnow's visual identity from zero — including a custom illustration library with a brand character designed specifically for the company, at a time when this kind of resource required doing it entirely by hand.

That library became the foundation for everything: collaterals, campaigns, product assets, sales materials. It replaced stock photography costs and gave the brand a coherent visual language across every touchpoint — consistent, ownable, and built to scale with a growing B2B tech company.

My role: End-to-end ownership — concept, illustration, system architecture, and production across all brand touchpoints.

✦ TOOLS: PROCREATE, ADOBE CREATIVE SUITE, MICROSOFT OFFICE





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