Brand Systems                         Creative Concept                         Narrative Design                         Brand Scaling                         AI Creative



AI Creative
These are workflows I built and deployed inside live brand environments — where the output had to be on-brand, scalable, and fast enough to matter.  

Bulk Creation
Generative Imagery
Claude for Branding
Self-serve
Lumen
Claude for Branding
Branding Apps AI doesn't replace strategic thinking, it changes where you spend it. Instead of producing hundreds of options, you apply judgment earlier at deciding which parts of a brand system are worth automating, and which aren't.

DeepL's language blocks are a good example. They're a core visual asset used across every channel, every campaign, every touchpoint. Consistent, on-brand, typographically precise. And until now, producing them required a designer every time.

Words Matter is a tool built to change that. It puts the brand system directly in the hands of the people who need it most: in-house teams, agencies, and social media producers who work at speed and volume. Anyone can compose a set of language blocks in seconds; correct colors, correct weights, correct padding; and export them ready to use.
SKILLS: AI WORKFLOW · BRAND STRATEGY · STRATEGIC THINKING
TOOLS: FIGMA, CLAUDE
LINKS:  words-matter.app
Try out  yourself



Workflow:
Brand Guidelines (PDF) → Claude reads tokens → Color schemes, type scale, padding rules extracted → Tool built: inputs, composer, export → Deployed via Netlify Drop

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