AI Creative
These are workflows I built and deployed inside live brand environments — where the output had to be on-brand, scalable, and fast enough to matter.
Fictional Portable Lamps
Lumen is a fictional portable lamp brand built under real constraints: a product, audience, visual identity, campaign concept, and a scalable production pipeline; all in two days. This wasn't an experiment but a demonstration of what a creative workflow looks like when AI is embedded with intention: expanding brand possibilities, generating on-brand assets with full control over every visual decision, at a speed that matches real production demands.
Figma → brand library and source of truth
Claude → brief generation and prompt refinement
Figma Weave → node-based production pipeline, from lamp design and style lock to campaign delivery
SKILLS: BRAND DESIGN · BRAND SYSTEMS · ART DIRECTION · AI WORKFLOW
TOOLS: FIGMA, FIGMA WEAVE, JITTER AI, CLAUDE
Selected work