Brand Systems                         Creative Concept                         Narrative Design                         Brand Scaling                         AI Creative



AI Creative
These are workflows I built and deployed inside live brand environments — where the output had to be on-brand, scalable, and fast enough to matter.  


Claude for Branding
Self-serve Creative  Tools
Events need ads. They need social shares, LinkedIn banners, and save-the-date assets; and most of them aren't part of a high-level campaign with a dedicated creative team behind them. They're local, regional, recurring.

This tool removes the loop for the repeatable part. A marketer opens it, picks a background from the approved library, fills in the event name, date, location and CTA, uploads the event logo, and exports a production-ready.

The template is locked to the DeepL brand system: correct typeface, correct weight, correct color, correct margin. The only variables are the ones that should vary.

Built with Claude in one session. Brand guidelines read directly from source files. Grid system, typographic scale and layout logic extracted and encoded into the tool. Deployed as a single HTML file — no dependencies, no login, no infrastructure. Anyone on the marketing team can use it from a browser.

SKILLS: AI WORKFLOW · BRAND STRATEGY · STRATEGIC THINKING
TOOLS: FIGMA, CLAUDE


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