Brand Systems                         Creative Concept                         Narrative Design                         Brand Scaling                         AI Creative



AI Creative
These are workflows I built and deployed inside live brand environments — where the output had to be on-brand, scalable, and fast enough to matter.  

Bulk Creation
Generative Imagery
Claude for Branding
Self-serve
Lumen
DeepL Dialogues
Customer Conference Designed for DeepL's highest-stakes communications: executive keynotes for C-level and VP audiences at DeepL Dialogues 2024 and 2025, the company's flagship product launch and industry engagement events.

 I developed 50+ Power Point motion slides across both editions, working at a high level of visual abstraction and rapidly adapting to art direction under last-minute pressure. Assets created for the events extended beyond the stage, feeding post-event campaigns and reaching 750+ attendees.
For 2025, the theme "New Dawn: Future Fluent", centered on language, AI, and global communication, Creative Studio translated it into a forward-looking event identity designed to feel intelligent, optimistic, and globally connected.

 ✦ SKILLS: KEYNOTE DESIGN · BRAND STRATEGY · PRINT PRODUCTION
✦ TOOLS: FIGMA, ADOBE ILLUSTRATOR, GOOGLE SLIDES, POWERPOINT, LUMMI AI, KREA AI
✦ TEAM: WOLF STRACK (CREATIVE DIRECTOR), ANA M. RODRIGUES (BRANDING LEAD & ART DIRECTION)
✦ LINKS: CPO KEYNOTE →  CONTENT LIBRARY →


Design principles for the AI era
 Brand systems in field marketing operate under constant pressure: regional variations, tight timelines, and asset volumes that manual production cannot sustain. Automated flows  (when built on a solid design system) protect and expand judgment.
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